What's going on (Facts)

• Old posts about video production and Valley Films
• Content that's no longer relevant or serving my niche
• Disperate arrangement of blogs, landing pages, and portfolio materials

Core Challenges

• Lack of a clear path for my audience

  • Not enough resources front and center
  • You have to dig around or find secret links to everything

• Enable people to "shop around"

• Collating all content into one household

  <aside> 💡 Designing a house for people to tour and walk around

  </aside>

Diagnosis (Source of problem hypothesis)

Create a clear customer journey

Add CTAs to every single page

No DEAD Ends

Possible Solutions

A home for the email newsletter

A hub for content